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Episode 02 · Content package

Must-Have eCommerce Platform Features for Food Retail

Everything below is finished and ready to publish. Grab the files, copy the text into each platform, and follow the guide at the bottom if you want the reasoning behind the settings.

ASSET 01

Videos

Two cuts of the same story. The long one explains, the short one hooks — they go to different places and have different copy written for them.

Long cut — 8:02, 16:9

For YouTube and LinkedIn. Subtitles are burned in, so it reads with sound off. Download the MP4 if you want to upload it to your own channel — YouTube won't give the original back.

Short cut — 1:20, 9:16

For Reels, TikTok, Shorts, Facebook and X. Lands one argument instead of all eleven.

ASSET 02

Infographic

Same design in two crops. Use the shape that fits the frame — never stretch or letterbox one to fit the other.

Landscape

Eleven capabilities of a unified grocery platform — landscape

Blog body, LinkedIn, Google Business, newsletters, decks.

Portrait

Eleven capabilities of a unified grocery platform — portrait

Instagram feed and Stories, Pinterest, any phone-first placement.

ASSET 03

YouTube thumbnails

Pick one and upload it as a custom thumbnail. The only real test: is the text still readable at the size of a postage stamp? Our pick is A — a specific number about your own P&L opens more curiosity than a claim about a product, and the big figure survives being shrunk.

A — the number recommended

Thumbnail A

B — the question

Thumbnail B

C — the contrast

Thumbnail C
ASSET 04

Copy — ready to paste

Every platform gets its own text. None of it is reused between channels, and every number in it is checked against the video's own transcript. Click a block to open it, then Copy.

ASSET 05

Publishing guide

What to upload where, which settings to pick, and why each one matters. About 90 minutes for the whole package if you work top to bottom.