Everything below is finished and ready to publish. Grab the files, copy the text into each platform, and follow the guide at the bottom if you want the reasoning behind the settings.
Two cuts of the same story. The long one explains, the short one hooks — they go to different places and have different copy written for them.
For YouTube and LinkedIn. Subtitles are burned in, so it reads with sound off. Download the MP4 if you want to upload it to your own channel — YouTube won't give the original back.
For Reels, TikTok, Shorts, Facebook and X. Lands one argument instead of all eleven.
Same design in two crops. Use the shape that fits the frame — never stretch or letterbox one to fit the other.
Pick one and upload it as a custom thumbnail. The only real test: is the text still readable at the size of a postage stamp? Our pick is A — a specific number about your own P&L opens more curiosity than a claim about a product, and the big figure survives being shrunk.
Every platform gets its own text. None of it is reused between channels, and every number in it is checked against the video's own transcript. Click a block to open it, then Copy.
What to upload where, which settings to pick, and why each one matters. About 90 minutes for the whole package if you work top to bottom.