ASSET 02
Infographic
Same design in two crops. Use the shape that fits the frame — never stretch or letterbox one to fit the other.
Portrait 1072 × 1920
Instagram feed and Stories, Pinterest, any phone-first placement.
Everything below is finished and ready to publish. Grab the files, copy the text into each platform, and follow the guide at the bottom if you want the reasoning behind the settings. The whole episode makes one argument: the barrier to retail media was never audience size — it was infrastructure, and a grocer already owns the highest-margin shelf in the building.
Two cuts of the same story. The long one walks all nine pillars in order. The short one follows a single cereal ad from first-party data to verified sales lift — and sends people to the article.
For YouTube and LinkedIn. Subtitles are burned into the picture, so it reads with
sound off — but still upload the SRT as a caption track so YouTube can index the words.
This cut carries a background music bed, mixed to duck under the voice.
Download the MP4 if you want it on your own channel — YouTube won't give the original back.
For Reels, TikTok, Shorts, Facebook and X. Follows one targeted cereal ad all the way to closed-loop attribution — the proof is the product, not the impression.
Same design in two crops. Use the shape that fits the frame — never stretch or letterbox one to fit the other.
Instagram feed and Stories, Pinterest, any phone-first placement.
Pick one and upload it as a custom thumbnail. The only real test: is it still readable at the size of a postage stamp? Our pick is A — two numbers side by side carry furthest in a feed, they are the argument of the whole episode, and a split field keeps this one distinct from 02 (a purple question on cream), 03 (a two-panel comparison) and 04 (a giant orange numeral).
Sharpest line of the three, but three rows of type read slower in a feed than a number does.
Hardest hook, but it names a competitor and shifts the focus from what to do to who is to blame.
Every platform gets its own text. None of it is reused between channels, and every number in it is checked against the video's own transcript. Click a block to open it, then Copy.
What to upload where, which settings to pick, and why each one matters. About 40 minutes for the whole package if you work top to bottom.
