Everything below is finished and ready to publish. Grab the files, copy the text into each platform, and follow the guide at the bottom if you want the reasoning behind the settings. The whole episode makes one argument: the margin leaks in the seams between systems, not at checkout.
Two cuts of the same story. The long one is the syllabus — seven capabilities plus seven vendor questions. The short one lands a single argument and sends people to the blog.
For YouTube and LinkedIn. Subtitles are burned into the picture, so it reads with
sound off — but still upload the SRT as a caption track so YouTube can index the words.
Download the MP4 if you want to upload it to your own channel — YouTube won't give the original back.
For Reels, TikTok, Shorts, Facebook and X. Lands one argument — the phantom stock-out — instead of all seven capabilities.
Pick one and upload it as a custom thumbnail. The only real test: is the text still readable at the size of a postage stamp? Our pick is C — episode 02 already shipped a near-identical "13¢" purple card, so C keeps the two episodes visually distinct in a feed, and its seven-versus-one split states the thesis without a single statistic to squint at.
Every platform gets its own text. None of it is reused between channels, and every number in it is checked against the video's own transcript. Click a block to open it, then Copy.
What to upload where, which settings to pick, and why each one matters. About 90 minutes for the whole package if you work top to bottom.