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Episode 03 · Content package

7 Critical Capabilities to Evaluate in Grocery eCommerce Solutions

Everything below is finished and ready to publish. Grab the files, copy the text into each platform, and follow the guide at the bottom if you want the reasoning behind the settings. The whole episode makes one argument: the margin leaks in the seams between systems, not at checkout.

ASSET 01

Videos

Two cuts of the same story. The long one is the syllabus — seven capabilities plus seven vendor questions. The short one lands a single argument and sends people to the blog.

Long cut — 7:30, 16:9

For YouTube and LinkedIn. Subtitles are burned into the picture, so it reads with sound off — but still upload the SRT as a caption track so YouTube can index the words.
Download the MP4 if you want to upload it to your own channel — YouTube won't give the original back.

Short cut — 1:24, 9:16

For Reels, TikTok, Shorts, Facebook and X. Lands one argument — the phantom stock-out — instead of all seven capabilities.

ASSET 02

Infographic

Same design in two crops. Use the shape that fits the frame — never stretch or letterbox one to fit the other.

Landscape 1920 × 1072

Seven critical capabilities to evaluate in grocery eCommerce — landscape

Blog body, LinkedIn, Google Business, newsletters, decks.

Portrait 1072 × 1920

Seven critical capabilities to evaluate in grocery eCommerce — portrait

Instagram feed and Stories, Pinterest, any phone-first placement.

ASSET 03

YouTube thumbnails

Pick one and upload it as a custom thumbnail. The only real test: is the text still readable at the size of a postage stamp? Our pick is C — episode 02 already shipped a near-identical "13¢" purple card, so C keeps the two episodes visually distinct in a feed, and its seven-versus-one split states the thesis without a single statistic to squint at.

C — seven vs one recommended

Thumbnail C — SEVEN SYSTEMS, ONE PLATFORM

A — the number

Thumbnail A — 13 cents gone before it ships

Strong on its own, but it repeats episode 02's card almost exactly.

B — the vendor question

Thumbnail B — ask any vendor these 7 questions

Pairs with title option C if you want to lead on the vendor angle.

ASSET 04

Copy — ready to paste

Every platform gets its own text. None of it is reused between channels, and every number in it is checked against the video's own transcript. Click a block to open it, then Copy.

ASSET 05

Publishing guide

What to upload where, which settings to pick, and why each one matters. About 90 minutes for the whole package if you work top to bottom.