ASSET 02
Infographic
Same design in two crops. Use the shape that fits the frame — never stretch or letterbox one to fit the other.
Portrait 1072 × 1920
Instagram feed and Stories, Pinterest, any phone-first placement.
Everything below is finished and ready to publish. Grab the files, copy the text into each platform, and follow the guide at the bottom if you want the reasoning behind the settings. The whole episode makes one argument: the marketing budget leaks because the marketing runs ahead of the operation — not because the creative is weak.
Two cuts of the same story. The long one walks all twelve practices in order. The short one lands a single argument — the ads are disconnected from the shelf — and sends people to the article.
For YouTube and LinkedIn. Subtitles are burned into the picture, so it reads with
sound off — but still upload the SRT as a caption track so YouTube can index the words.
This cut carries a background music bed, mixed to duck under the voice.
Download the MP4 if you want it on your own channel — YouTube won't give the original back.
For Reels, TikTok, Shorts, Facebook and X. Lands one argument — you paid for a click you can't fulfil — instead of all twelve practices.
Same design in two crops. Use the shape that fits the frame — never stretch or letterbox one to fit the other.
Instagram feed and Stories, Pinterest, any phone-first placement.
Pick one and upload it as a custom thumbnail. The only real test: is it still readable at the size of a postage stamp? Our pick is B — the numeral carries furthest in a feed, and it keeps this episode visually distinct from 02 (a purple question on cream) and 03 (a two-panel comparison).
Boldest of the three, but a full orange field is a departure from the series look.
Every platform gets its own text. None of it is reused between channels, and every number in it is checked against the video's own transcript. Click a block to open it, then Copy.
What to upload where, which settings to pick, and why each one matters. About 40 minutes for the whole package if you work top to bottom.
